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WE ARE IN AI LOGO

Setting the Gold Standard for AI Innovation

WE ARE IN AI™ is a mission-driven organization and global ecosystem for Human-Centered AI Innovation. In a world reshaped by AI we help organizations move beyond building AI that works to building AI that works for people. That is where real innovation and lasting impact live.

Human-Centered Innovation Leaders

WIN AI™ Starts With People

Most AI initiatives fail not because of the technology, but because people weren't brought along for the journey. That's the problem we solve.

We go beyond frameworks and theory. Through our proprietary WIN AI™ Methodology and SPHERE dimensions, we embed human-centered design into the heart of your workflows, decision-making, and systems, ensuring AI works for your people, not around them.

Design with people, not for them.

That difference changes everything. Teams move faster, innovate with confidence, and build solutions that earn trust and last.

Building high-impact Human-Centered AI opportunities

Human-Centered AI is not just the right way to build, it is the most effective way to build. We help organizations identify and embed high-impact Human-Centered AI opportunities across their products, workflows, and decisions, while building the internal capability to sustain it. The result is AI that performs, earns trust, and creates lasting value.

Work with us

The old way built fast & fixed later. WE ARE IN AI's new way designs with intention.

The old way built fast & fixed later. WE ARE IN AI's new way designs with intention.

The old way built fast & fixed later. WE ARE IN AI's new way designs with intention.

The old way built fast & fixed later. WE ARE IN AI's new way designs with intention.

The old way built fast & fixed later. WE ARE IN AI's new way designs with intention.

The old way built fast & fixed later. WE ARE IN AI's new way designs with intention.

Human-Centered by Design

Because the biggest barriers to AI adoption aren't technological. They're confidence, trust, and the sense that AI wasn't built with people in mind.

We meet organizations where they are, embedding human-centered practices into real workflows and building cultures where every voice shapes the outcome.

When people feel informed and empowered, something shifts. Teams grow confident, innovation follows, and organizations unlock AI that creates lasting value built on purpose, not just performance.

The Future We Choose

We envision a world where AI amplifies human creativity and expands possibility. Where technology serves as humanity's greatest tool for solving our greatest challenges.

The future isn't happening to us. We're building that future.

The future isn't something happening to us. It's something we are actively designing.

The future isn't something happening to us. It's something we are actively designing.

The future isn't something happening to us. It's something we are actively designing.

The future isn't something happening to us. It's something we are actively designing.

The future isn't something happening to us. It's something we are actively designing.

The future isn't something happening to us. It's something we are actively designing.

Mission-Aligned Initiatives

WE ARE IN AI™ primarily focuses on advancing Responsible AI and human-centered innovation. Along the way, we also nurture related areas that enrich the field and our community. These initiatives are complementary to our main work, which helps organizations and individuals embed Responsible AI into real-world products, workflows, and decision-making, creating measurable innovation, trust, and long-term impact.

Human-Centered AI Innovation

Human-Centered AI Innovation

Human-Centered AI Innovation

Shaping human-centered AI that drives trust, measurable business impact, and responsible outcomes. Empowering organizations and leaders to define who builds AI, who leads it, and whose values guide technologies of tomorrow.

Women in AI Leadership

Human-Centered AI Innovation

Human-Centered AI Innovation

Advancing women in AI through mentorship, leadership development, and practical initiatives to ensure diverse perspectives actively shape AI technologies and the organizations that build them.

AI, Creativity & Arts

Human-Centered AI Innovation

AI, Creativity & Arts

Exploring where human imagination meets AI innovation to create new artistic workflows, products, and experiences preserving human agency while expanding creative boundaries responsibly.

Events

Designing the Digital World of the Future | San Diego Design Week 2026

Designing the Digital World of the Future | San Diego Design Week 2026

Designing the Digital World of the Future | San Diego Design Week 2026

We are  at the most consequential design moment of our generation. Every  organization will look back at this moment.

The time to start designing with a human-centered approach is now.

Real AI innovation does not start with the technology. It starts with the people. 

In this hands-on session the future is not a slide deck. It is something you build in the room. Alongside fellow designers, builders, and leaders you will move from conversation to creation. Questioning the assumptions behind how AI is built today, design a better experience, and walk away with tools and a human-centered practice that changes how you approach digital decisions.

This is not your traditional AI event. It is a creative experience that will remind you the future is still ours to design.


Register

San Diego's First Responsible AI Co-Design Forum

Designing the Digital World of the Future | San Diego Design Week 2026

Designing the Digital World of the Future | San Diego Design Week 2026

Summer 2026

WE ARE in AI™ is convening San Diego's business leaders, city leaders, universities, creative professionals, and community voices for a half-day co-creation experience  about Responsible AI, but to define what it looks like in practice, from the ground up.

AI is being built at speed  WE ARE in AI™ is making sure people are part of that journey.

This is San Diego's moment to show the nation how AI gets built when you put people first.


Read Recap

Exclusive One-Day WIN AI™ Workshop

Designing the Digital World of the Future | San Diego Design Week 2026

Exclusive One-Day WIN AI™ Workshop

Be among a select group of organizations to learn about WIN AI™ Framework for Responsible AI. This hands-on, in-person workshop equips you to apply our proprietary framework to real-world AI projects.

✨ Learn a structured methodology used by industry leaders
✨ Gain skills that set you apart in AI innovation
✨ Limited spots, secure your place!


Sign Up to Get Updates

Responsible AI Panel Discussion

Responsible AI Panel Discussion

Exclusive One-Day WIN AI™ Workshop

February  2026

Insightful panel discussion featuring innovators, designers, and AI leaders exploring the future of responsible AI. Hosted in collaboration with The Basement at UCSD.

✨ Hear insights from industry and academia
✨ Engage in Q&A with experts


 

Read Recap

WIN AI™ Workshop

Responsible AI Panel Discussion

WIN AI™ Workshop

January  2026

Learn how to create responsible AI using WIN AI™ Framework.  Hosted in collaboration with Women in Computing UCSD.


✨ Apply the framework to real projects
✨ Gain practical skills in responsible AI
✨ Be part of the first cohort testing this methodology



Read Recap

Who We've Worked With

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