About Us
We stand at the intersection of possibility and responsibility.
WE ARE IN AI™ operates at the intersection of possibility and responsibility, where human-centered innovation meets AI. We bring together visionary leaders, creators, and organizations committed to using technology to amplify humanity, drive innovation, and build trust.
The Moment to Lead is Now
In a world reshaped by AI, we focus on what matters most: helping individuals and organizations embed Human-Centered AI into real-world products, workflows, and decisions, turning principles into measurable impact, faster innovation, and stronger stakeholder confidence.
Through practical methodologies like WIN AI™ and the SPHERE dimensions, we make Human-Centered AI actionable, measurable, and a strategic advantage.
We don't just observe the future, we actively build it.
Through collaboration and transformative initiatives, we equip leaders to:
- Strengthen human-centered skills: Learn how to apply Responsible AI in real projects, guiding decisions that matter
- Lead responsibly: Apply human-centered principles to technology and innovation with clarity and confidence
- Innovate inclusively: Design AI solutions that deliver benefits across communities
- Apply practical methods: Build AI systems that advance technology responsibly and improve real-world human experiences
The Future We Choose
We envision a world where AI amplifies human creativity and expands possibility. Where technology serves as humanity's greatest tool for solving our greatest challenges.
The future isn't happening to us. We're building that future.
The WE ARE IN AI™ Way
Human-Centered by Design
We design with people, not just for them. Every decision from from how we engage with organizations to how we build solutions centers the human experience before the technology.
Create Value
It is in the creation of value that great organizations build sustainable innovation - people first before profit.
Conviction Over Convenience
We build intentionally because what we are building matters too much to rush.
Lifelong Curiosity
We are lifelong learners exploring AI, human-centered design, and the communities we serve with openness and genuine curiosity.
Human Agency & Creativity
We believe AI should expand human potential. Creativity and agency are not soft skills, they are the most powerful forces we have. We embed that belief into every initiative, every engagement, and every community we serve because people should always remain the authors of their own story and their own future.
Responsible by Design
Responsibility is not a feature we add at the end. It is the foundation everything is built on from our methodology to our community to our published work.
Founder
Jarazet is a design thinker, agile leader, and innovation strategist with 15+ years of experience leading large-
scale technology projects for Fortune 500 companies across North America, LATAM, and EMEA. She has
bridged technology and business to deliver measurable impact, embedding human-centered practices,
driving innovation across complex global organizations.
A Design Thinking expert who has taught across global forums including IDEO U, Jarazet serves on the
Advisory Board of UCSD’s Project Management program and as a Mentor at the UCSD Blackstone LaunchPad.
Jarazet specializes in democratizing complex innovation tools. Having witnessed firsthand how AI initiatives fail when people are left out of the process, she founded
WEARE IN AI™ and developed the WIN AI™ methodology and SPHERES™ dimensions. Her mission is to establish
Human-Centered design and Responsible AI as the gold standard for how technology is built.
She is on a mission to equip leaders and teams to move Human-Centered AI from
principle to practice and to build the next generation of purpose-driven organizations through innovation,
agility, and human connection.
As a pioneer in the field, Jarazet is building a category-defining Human-Centered
AI platform that ensures human agency and responsibility are at the core of the AI lifecycle.
“The future of AI won't be decided by algorithms; it will be decided by the humans who architect them”