About Us
We stand at the intersection of possibility and responsibility.
WE ARE IN AI™ operates at the intersection of possibility and responsibility, where human-centered innovation meets AI. We bring together visionary leaders, creators, and organizations committed to using technology to amplify humanity, drive innovation, and build trust.
The Moment to Lead is Now
In a world reshaped by AI, we focus on what matters most: helping individuals and organizations embed Responsible AI into real-world products, workflows, and decisions, turning principles into measurable impact, faster innovation, and stronger stakeholder confidence.
Through practical methodologies like WIN AI™ and structured frameworks such as the SPHERE dimensions, we make responsible AI actionable, measurable, and a strategic advantage - not just a checkbox.
We don't just observe the future, we actively build it.
Through collaboration and transformative initiatives, we equip leaders to:
- Strengthen human-centered skills: Learn how to apply Responsible AI in real projects, guiding decisions that matter
- Lead responsibly: Apply human-centered principles to technology and innovation with clarity and confidence
- Innovate inclusively: Design AI solutions that deliver benefits across communities
- Apply practical methods: Build AI systems that advance technology responsibly and improve real-world human experiences
The Future We Choose
We envision a world where AI amplifies human creativity and expands possibility. Where technology serves as humanity's greatest tool for solving our greatest challenges.
The future isn't happening to us. We're building that future.
The WE ARE IN AI™ Way
We design with people, not just for them prioritizing trust, impact, and responsible innovation in every decision.
Growth & Curiosity
We are lifelong learners, constantly exploring AI, human-centered innovation, and better ways to solve complex challenges.
Extreme Ownership
We own the problem, the solution, and the outcomes, driving Responsible AI from principle to practice, end-to-end.
Team First, Impact Always
We collaborate to make teams, organizations, and AI systems stronger, smarter, and impact driven.
Lean & Adaptive
We embrace experimentation, rapid iteration, and practical solutions to create scalable, measurable results.
Founder
Jarazet is a design thinker, agile leader, and human-centered innovation strategist with over a decade of experience implementing large-scale technology projects for Fortune 500 companies worldwide. She has bridged technology and business to deliver measurable impact, embedding human-centered practices, driving innovation, and improving EBITDA across complex global organizations.
Having seen the limitations of traditional AI and innovation playbooks, She believes Responsible AI and human-centered design are the new gold standard. Designing AI systems with people, not just for them unlocks faster adoption, smarter innovation, and lasting impact. This is essential in a world where old approaches no longer work.
She is on a mission to equip leaders and teams to move Responsible AI from principle to practice. She combines strategy, applied frameworks, and hands-on implementation guidance to create scalable, human-centered AI solutions that build trust, accelerate innovation, and deliver measurable impact.